Chevy Emblem - Emblems for
Since the inception of the automobile, the storied rivalry of
Chevrolet and Ford is the automotive equivalent of Notre Dame and
USC. While there are no Trojans or Leprechauns in this rivalry
though, the Chevy “bow-tie” logo is likely one of the most
recognizable symbols in the world. First used in 1913, some say
that the logo comes from wallpaper General Motors founder William C.
Durant once saw in a Paris hotel.
Regardless of its origin, the famous logo now adorns the back
windshield of El Caminos, Camaros, Impalas and every other Chevrolet
model from California to Japan, and probably Hawaii as well. For
the Chevy fan of the nineteen eighties, you can almost picture the
white vinyl bowtie running down neighbors on the back of the Dead
Milkmen’s “Bitchin Camaro”. For those who
have no taste for classic punk rock, you only have to go as far as your
local highway to observe Chevy fanatics displaying their bowtie in six
times life size white vinyl glory.
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Having worked in a vinyl cutting shop in my younger days, I
can’t begin to count the number of hours I spent cutting Chevy
logos with a razor knife, certainly not a job for a Ford man.
Still, I can vividly recall the joy filled face of a young man I used
to work with laying that two foot wide logo out on the back windshield
of his El Camino. I haven’t seen him in many years and last
I heard he was serving in Iraq, but that sadness doesn’t take
away the honest and profound joy that you see in the face of Chevy
owners displaying their pride in brand. It is compelling I assure
While the “bow-tie” is the most recognizable, it is
certainly just one of hundreds of custom graphics available to adorn
your Chevrolet. Chevy trucks often boast impressive murals in
vinyl on the tailgate, depicting women, dragons, and fish as well as
just about anything else you never wanted to spend two hours behind on
a crowded freeway.
Conversely, Camaro owners seem to have a penchant for racing strips
from bow to stern. These massive stripes have been a trademark of
the Camaro since its first appearance in nineteen sixty seven. It
is not uncommon to see a massive tribal decal on the side of one of
these affordable hot rods either. While it might seem like these
decals are just an extension of self mutilation for the tattoo
generation, there is a lot more to the identity of these markings than
one would think.
The classy gold foil emblem, for example, is often seen on luxuriously
adorned Chevy trucks and vans. Defiled version of the Ford
logo tend to be a fan favorite for Chevy owners as well, who seem to
delight as much in broken down Fords as they do in their own
mint-condition Chevrolets. “The Heartbeat of America”
can be frequently seen with the Chevy logo on the hood or back or
license plate frame of many models, a bold sentiment that most Chevy
owners would agree with.
In 1961 Chevy released the Chevy Impala Super Sport, giving the next
several generations of Chevrolet owners something else to brag and
decorate about. As prevalent as the “bow-tie” is, the
“SS” super sport logo will always catch the eye of the
discerning Chevrolet connoisseur, or even the educated Ford
driver. To the owners the SS is as much as badge of honor as the
car itself, warning other drivers “The giant metal automobile
alone wasn’t enough, I had to super size my engine as